There’s a quiet yet powerful revolution taking place in the world of Indian weddings—a return to the opulence, grandeur, and deeply-rooted cultural richness that once defined the wardrobes of the Nawabs and kings of Hindustan. As we move forward, many are looking back. And in doing so, they’re rediscovering the unmatched charm of traditional embroidery, intricate craftsmanship, and regality in menswear.
A Renaissance of Rich Traditions
Modern grooms are no longer settling for muted palettes or minimalist silhouettes. They are embracing ornate styles, luxurious fabrics, and age-old embroidery techniques that echo the glory of India’s regal past. Think zardozi, dabka, aari, and gota—heritage crafts that once adorned the robes of emperors are now returning to the spotlight, not as fleeting trends, but as symbols of pride and personality.
The Regal Revival
There’s a clear shift in the mindset. Today’s groom doesn’t just want to look good—he wants to make a statement. One that reflects his lineage, culture, and individuality. Sherwanis with heavy embroidery, velvet Jodhpuri suits, opulent Indowestern sets, and intricately designed kurtas are no longer rare; they are becoming the new standard.
And it’s not just about tradition—it’s about flair. The modern groom wants to channel the grandeur of royal courts with a contemporary twist, walking the fine line between classic and current.
Beyond the Bride: The Groom Takes Centre Stage
For far too long, the spotlight at Indian weddings has focused on the bride’s trousseau. But that narrative is shifting. Grooms are now demanding their share of the glamour. Bespoke fittings, curated colour palettes, handcrafted accessories—each detail is curated with care, telling a story of its own.
From heritage hand embroidery to statement sherwanis, there’s a sense of grandeur in every piece. And it’s no coincidence. It’s a reflection of changing times—where weddings are not just ceremonies, but a celebration of identity.
Craftsmanship: A Mark of Luxury
True luxury lies in the details. And the return of intricate craftsmanship is a testament to that. Each piece of embroidery carries with it the skill of an artisan, often passed down through generations. In a world of mass production, hand-embroidered attire offers exclusivity—a rare kind of sophistication that can’t be replicated.
It’s slow fashion in the best way possible. It takes time. It takes heart. And it shows.
Why Opulence is Back
The rise of destination weddings, themed sangeets, and multi-day celebrations has brought with it the need for wardrobe grandeur. Opulence is not just acceptable—it’s expected. Whether it’s mirror-worked bandhgalas, floral brocade sherwanis, or silk bundi sets with Mughal-inspired motifs, the modern Indian groom is rewriting fashion rules.
This return to royal dressing is not mere nostalgia—it’s aspiration. It reflects success, ambition, and pride in one's heritage. It’s about being seen, felt, and remembered.
Enter Raaya: A Legacy Reimagined
At Raaya, we believe that heritage should be worn with pride. Born in Pune in 2019, Raaya has rapidly become one of India’s most loved names in premium ethnic wear for men. Our vision is simple: to revive the lost grandeur of Indian menswear and bring it to the contemporary man.
With six celebrated stores across India—including our grandest one yet in Raipur—Raaya curates traditional craftsmanship with a modern soul. From zardozi-draped sherwanis to Indowestern fits that speak sophistication, we ensure every groom feels like royalty.
Our pieces are not just outfits—they’re heirlooms. Woven with tradition, detailed with history, and tailored for moments that matter.
Final Thoughts
As Indian weddings continue to evolve, the return of embroidered glamour and regal menswear marks a refreshing chapter. It’s a celebration of roots, elegance, and the enduring appeal of Indian craftsmanship.
The kings of yesterday inspire the grooms of today. And at Raaya, we’re proud to be the bridge between both worlds.